Awareness is the process of ensuring changes in behaviour become entrenched. Awareness campaigns may range from raising the issue regularly at staff meetings, to the use of calling cards, stickers, posters, website and other communications media. PowerTherm provides complimentary “Switch Off!” stickers, suitable for light switches and computers, to its clients.

In many cases a building will have a wide variety of occupants, such as cleaners, general public, office staff, facilities staff, and security managers. Care must be taken to assess the influence each group has on building energy use and target each group as appropriate.